About SWI

About SWI

Itchy jumpers, boxy blazers, shapeless sports kit - school clothing as it used to be. It all changed when two teachers and an adidas designer decided to set up SWI. They were determined to transform the quality and look of school uniforms and sportswear – along with the standard of customer service supporting it.

By using innovative design, sourcing top-quality fabric and employing excellent staff, that's exactly what we've done.

Our Values

SWI was founded in 2000 with five core values. We believe they play a key role in the success of our company. After all, we didn't become one of the UK's leading schoolwear companies by following the crowd. Each and every member of our team is committed to upholding our values and communicating them through the high standard of the services we provide.

SWI values

  • Innovative
  • Committed to quality
  • Passionate
  • Trustworthy
  • Knowledgeable

These values form the SWI identity. When you work with us, you can be certain that we'll stand by them every step of the way – from enquiry to delivery.

Look good. Feel great.

Our schoolwear is designed to make students look good and feel great. It's comfortable, durable, smart, and - above all – fit for purpose. Whether you're looking for personalised teamwear, school uniform, leisurewear, DofE clothing or leavers hoodies, our designers have created one of the best schoolwear ranges in the UK.

Supply Made Easy

For your convenience, we offer three delivery options – Direct to Parent, Direct to School and Direct to Retail. When you sign up with SWI, you'll have access to a personalised web ordering system and a dedicated customer account manager. Because we control every part of the production and manufacturing process, you'll be able to see stock availability before you place your order.

Corporate Responsibility

We're proud to be a member of the Supplier Ethical Data Exchange (SEDEX) – a not for profit organisation dedicated to driving improvements in ethical and responsible business practices in global supply chains. This responsible approach also extends to us making sure all our fabrics are sourced from ethical suppliers.

Get the right look for your school.

Call now on 0845 519 00 99 or email schoolwear@swi.co.uk